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ADVERTISING money in federal elections

Filers who listed ADVERTISING on federal campaign reports account for $3.4M ($3,402,257) in itemized receipts on FEC.gov. The cluster holds 5,473 contributions and 214 donors. ADVERTISING is a one-word function stamp as typed, not a NAICS advertising-agencies total, not an industry PAC, and not ADVERTISING AGENCY, ADVERTISING EXECUTIVE, or a holding-company legal name such as WPP or OMNICOM.

Key figures

  • ADVERTISING as FEC employer text totals $3.4M ($3,402,257) from 214 donors.
  • 5,473 contribution lines sit under that one-word function stamp.
  • ADVERTISING AGENCY and PUBLIC RELATIONS are separate FEC keys.
  • The label is self-reported form text, not a NAICS industry or association PAC total.

One-word function, not an agency-sector recode

Two hundred fourteen unique donors produced 5,473 contributions totaling $3,402,257. About 26 itemized gifts per person and a mean gift near $622 describe the arithmetic — a higher mean gift than several payroll-heavy employer stamps near this dollar band. ADVERTISING AGENCY, ADVERTISING EXECUTIVE, PUBLIC RELATIONS, and MARKETING can exist as other keys. They are not inside $3,402,257 unless they grouped to ADVERTISING.

Top employer matches ADVERTISING. The FEC field records what was typed, not a Census advertising-agencies category. LobbyVault does not recode agency legal names into this one-word stamp. Researchers who want a combined advertising-services family must recode after export. Two hundred fourteen unique people is a narrower roster than university stamps at similar dollars.

214 donors and 5,473 lines

5,473 lines from 214 people is a moderate receipt pattern relative to the dollar total. Mean per donor is about $15,900 — among the higher per-person means in this packet wave, driven by fewer unique donors. The packet does not publish a creative-versus-media-buying split or a cycle year.

Party share is not on the industry headline. Independent expenditures and association PAC filings are outside the $3,402,257 unless an individual receipt itself carries this employer string. Unitemized gifts never appear. Coverage is itemized federal individual receipts only.

ADVERTISING AGENCY and PUBLIC RELATIONS stay separate

ADVERTISING AGENCY, PUBLIC RELATIONS, MARKETING, and EXECUTIVE are separate employer-name or title keys. Combining them with ADVERTISING would mix a one-word function, a two-word shop label, a sibling communications function, and a job title. This page reports $3,402,257 for ADVERTISING only.

Occupation pages show titles stored beside the one-word stamp. EXECUTIVE, COPYWRITER, and CONSULTANT exist as industry keys when donors put those words in the employer box instead of ADVERTISING.

Donor table without client inference

The ADVERTISING donor table lists disclosed names, amounts, and recipient committees. A large gift is a public individual contribution. LobbyVault does not attach a client roster, a holding-company affiliation, or a motive to that line. Freelancers who type the function share the string with agency staff. The FEC field is not an agency headcount.

Follow committees on the table for party and office. This guide does not assign a partisan percentage to the one-word stamp. Repeat names among 5,473 lines from 214 people are expected. People who typed ADVERTISING AGENCY are not in these 214 unless a receipt also grouped to ADVERTISING.

Source

Industry ADVERTISING; $3,402,257; 5,473 contributions; 214 donors; top employer ADVERTISING. Industry labels come from FEC employer/occupation self-reports, not NAICS. Data from FEC.gov via LobbyVault.

Unitemized gifts and association PAC documents are omitted. About 26 itemized gifts per person and a mean gift near $622 are arithmetic on the packet. Per-donor mean about $15,900 uses total divided by 214 people. Cite FEC.gov via LobbyVault, not a NAICS advertising-agencies total.

One-word ADVERTISING versus agency and PR keys

ADVERTISING keyed $3.4M from 5,473 contributions and 214 donors. ADVERTISING AGENCY and PUBLIC RELATIONS remain other keys. The 214 unique donors are matching text, not a headcount of agency employment. Occupation breakdowns list titles stored beside the function stamp.

Keep $3,402,257 on this one-word spelling. Holding-company legal names stay on their own pages if stored that way. The donor table lists disclosed recipients; this guide does not assign party percentages. Unitemized gifts remain omitted.

Read $3,402,257 as the ADVERTISING cluster only. About 26 gifts per person, a mean gift near $622, and about $15,900 per donor are packet arithmetic. Fewer unique donors than utility stamps at similar dollars raise the per-person mean; the packet does not publish a creative-versus-media split. Unitemized gifts and association PAC filings sit outside the $3.4M unless an individual receipt itself carries this employer string.

LobbyVault does not recode ADVERTISING AGENCY into this one-word key. The FEC field is not a NAICS advertising-agencies total. Cite FEC.gov via LobbyVault. Open the ADVERTISING donor table for line-level detail. All industries lists other communications-function strings without merging them here.

Questions

How much have ADVERTISING-listed donors given federally?
LobbyVault attributes $3,402,257 to the ADVERTISING employer string, from 5,473 contributions and 214 donors. These are itemized individual receipts on FEC.gov, not an industry PAC and not a NAICS advertising-agencies total. Unitemized gifts are omitted. Figures are limited to that FEC employer string as indexed on LobbyVault.
Is ADVERTISING AGENCY included?
Only if those receipts grouped to the one-word ADVERTISING key. ADVERTISING AGENCY and PUBLIC RELATIONS are separate grouped keys if filers used them. The $3.4M total is receipts whose employer text grouped to ADVERTISING. LobbyVault does not merge those variants into this row. Unitemized gifts are omitted.
Does this include holding-company staff who typed WPP or Omnicom?
No. Those legal names are separate employer strings if stored that way. A receipt counted here carries the grouped text ADVERTISING. Staff who typed only EXECUTIVE are in that title row instead. Figures on this answer are limited to that FEC employer string as indexed on LobbyVault.
How many unique donors listed ADVERTISING?
The rollup counts 214 donors and 5,473 contribution lines. Repeat gifts raise the receipt count. This is not an agency employment headcount. Figures are limited to the FEC string as indexed on LobbyVault; unitemized gifts and non-federal filings are omitted.

Industry labels come from FEC employer/occupation self-reports, not NAICS. Data from FEC.gov via LobbyVault.