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What MARKETING donors give in federal races

Donors who listed MARKETING as occupation posted $29,904,769 in itemized federal receipts in LobbyVault’s FEC.gov bulk index. Those receipts are 133,163 contributions from 5,619 donor records. MARKETING is a department-style word, not a specific rank and not a NAICS industry code. In compact form the occupation total is $29.9 million.

Key figures

  • MARKETING itemizations sum to $29,904,769 from 133,163 contributions and 5,619 donors.
  • The department word is donor-typed Form 3/3X text, not a NAICS code.
  • Mean amounts are about $225 per contribution and about $5,322 per donor record.
  • Quote the 133,163 contribution count with the dollars so the high line volume is visible.

Department noun with a thick line stack

$29,904,769, 133,163 itemizations, and 5,619 donor records describe this occupation filter. Mean contribution size is about $225. Mean dollars per donor record is about $5,322. Repeat giving is about 24 itemizations per donor record.

The contribution count is large relative to the dollars. A citation that quotes only $29.9 million hides 133,163 itemizations. Quote both.

These means are arithmetic. The packet has no median.

Marketing is not a job census

The word can mean a function, a department, or a self-description. The FEC occupation column does not split director versus coordinator versus consultant. This overlay does not invent that split.

This page cites only $29,904,769, 133,163 contributions, and 5,619 donors. Neighboring titles remain other keys unless the bulk extract normalized them to MARKETING.

Donor records versus unique humans

5,619 donor records used MARKETING on at least one matching itemization. Address variants split records. A person who listed MARKETING on some gifts and EXECUTIVE on others will appear in both occupation totals for those lines.

Occupation is stored per transaction. LobbyVault does not infer party from the department word.

Industry pages are employer-side

Industry tables group employers. Marketing staff in different sectors share this occupation string if they typed MARKETING. Adding $29,904,769 to an advertising or professional-services industry total double-counts.

Open the MARKETING occupation page for rows. Use the occupations index to see neighboring department and rank titles as separate keys.

Citation

Quote occupation equals MARKETING, dollars equal $29,904,769, contributions equal 133,163, donors equal 5,619, sourced from FEC Form 3/3X itemizations indexed on LobbyVault.

Unitemized receipts never carry an occupation code. Keep the line count in the sentence so the modest mean is visible.

A function word with 133,163 itemizations

MARKETING in this extract is $29,904,769 on 133,163 itemizations from 5,619 donor records, or $29.9 million in compact millions. Those dollars are itemized activity on FEC Form 3 and Form 3X schedules indexed on LobbyVault from FEC.gov bulk data. Unitemized receipts never carry an occupation code, so they never enter the total. Refunds and memo entries follow FEC presentation in the underlying schedules; this guide does not invent a fourth occupation-level fact. Marketing director, marketing consultant, and CMO are often different strings. Only the bare department noun is inside $29,904,769. The occupation field is donor-supplied free text, not a NAICS industry code and not a licensing roster.

Arithmetic means on this key are about $225 per contribution and about $5,322 per donor record, with roughly 24 itemizations per donor record. Means are not medians. The packet has no gift-size distribution and no party split. Neighboring strings such as department and rank titles that did not normalize to MARKETING remain other occupation pages unless the bulk extract normalized them to MARKETING. Combining those keys without naming each source total changes the unit from one FEC string to a homemade cluster. About 24 lines per donor record among 5,619 records is a cadence fact. It does not measure campaign spending by marketing departments.

Industry pages group employer-side categories and should not be added to $29,904,769. A person who listed MARKETING on some gifts and a neighboring title on others will appear in both occupation totals for the respective lines, because occupation is stored per transaction. A public-record citation that stays inside the packet is: occupation equals MARKETING, dollars equal $29,904,769, contributions equal 133,163, donors equal 5,619. Candidate and committee pages hold the recipient side. LobbyVault does not infer motive from the occupation column.

Researchers who need cycle cuts, employer text, or recipient lists should leave this guide and open the live occupation hub. This file restates harvested packet facts only. Compact millions ($29.9 million) are the same headline amount as $29,904,769, rounded to one decimal place. Keep the contribution count and the donor-record count in any sentence that quotes the dollars, so readers can see whether MARKETING is a high-volume stack, a concentrated pool, or a high-repeat status label. Exact-string matching is the method. Anything else is a different query.

Cite MARKETING as donor-typed occupation text on FEC Form 3/3X itemizations indexed on LobbyVault: $29,904,769, 133,163 contributions, 5,619 donor records. Do not substitute a marketing-department headcount or an advertising-industry total.

Questions

How much have MARKETING donors given in FEC records?
Itemizations that list MARKETING sum to $29,904,769 across 133,163 contributions and 5,619 donor records in the LobbyVault index of FEC bulk data. The figure is an occupation-string total, not a marketing-job census and not a NAICS total. Occupation is self-reported free text on FEC Form 3 and Form 3X schedules. Unitemized receipts never enter this occupation total.
Does MARKETING include marketing directors and consultants?
Only if those donors typed MARKETING (or the extract normalized their text to that key). Longer titles are often separate strings. This page covers MARKETING: $29,904,769, 133,163 contributions, and 5,619 donors. Check the occupations index for neighbors. Occupation is self-reported free text on FEC Form 3 and Form 3X schedules. Unitemized receipts never enter this occupation total.
What is the average MARKETING contribution?
Dividing $29,904,769 by 133,163 itemizations yields about $225 per contribution. Dividing by 5,619 donors yields about $5,322 per donor record. Both are means, not medians. Repeat giving is about 24 lines per donor record. Occupation is self-reported free text on FEC Form 3 and Form 3X schedules. Unitemized receipts never enter this occupation total.
Can I add MARKETING dollars to an industry page?
Not without double-counting. Industry pages group employers. Occupation MARKETING is a contributor-title filter. Quote 133,163 contributions and 5,619 donor records with the $29,904,769 headline. Occupation is self-reported free text on FEC Form 3 and Form 3X schedules. Unitemized receipts never enter this occupation total.

Occupation is self-reported on FEC Form 3/3X itemizations. Indexed on LobbyVault from FEC bulk data.