Marketing donations in the 2012 FEC cycle

Marketing × 2012

Occupation field MARKETING, cycle 2012, dollars $1,838,360. Marketing manager, CMO, and advertising are other keys. This join does not build a communications-industry total from those rows.

Presidential-year receipts still need both nouns in the citation: Marketing and 2012. The Marketing donations hub and the 2012 election cycle hub are the parents. All FEC ties holds the cell.

The occupation hub for Marketing lists $29.9 million ($29,904,769) under the exact string MARKETING. The 2012 election-cycle hub is a different cut: every occupation that filed in 2012, not only this label. This ties page is the cell where those two filters meet. All occupations and All FEC ties keep sibling joins in the same directory so a reader can move without mixing totals.

Party, committee, and employer breakdowns for Marketing in 2012 are not fields in this packet. Do not infer a partisan split from $1.8 million. The occupation page and the 2012 cycle page are the next clicks for named committees and other cuts.

A department name as occupation

$29.9 million ($29,904,769) under MARKETING is large because the word is common on forms, not because this page counted ad spend. People who wrote digital marketing or marketing director split off when those extra words appear.

6.1% of that bucket is the 2012 slice. The remainder is other harvested cycles, not itemized here.

Amended individual contribution reports can move $1,838,360. A later harvest of the same occupation string can move $29,904,769. Rewrite only the sentence whose source moved. Live Marketing donations and the live 2012 election cycle pages are the tables; this prose is a packet snapshot.

Itemized individual contributions are the only receipt class in this cell. Unitemized gifts below the itemization threshold, in-kind goods, and bundled contributions without this occupation string are outside $1,838,360. If a later harvest revises 2,318 or 1,070, revise the volume sentence and leave the occupation rollup ($29,904,769) unchanged unless that rollup moved too.

2,318 Marketing receipts in 2012

1,070 donors and 2,318 lines — about 2.2 receipts per donor — describe a relatively busy cell. Mean per line about $793; mean per donor about $1,718. Busy is a line count, not a proof of small-dollar giving.

Marketing as a label can sit on agency staff, in-house brand teams, and consultants. Employer is not in this packet, so those desks are not separated inside $1.8 million.

2,318 is a receipt count. 1,070 is a distinct-donor count inside this occupation-cycle cell. Neither figure is a headcount of everyone who works in the field named by the string. People who left the occupation blank, used a nearby spelling, or listed a more specific title are not in $1.8 million.

Share versus cycle share

6.1% is $1,838,360 divided by $29,904,769, the occupation-string share in 2012. It is not Marketing’s share of all 2012 itemized receipts. That denominator is not here.

FEC.gov individual contribution aggregates. All occupations for sibling labels.

Dividing $1,838,360 by 2,318 receipts yields about $793 per line. Dividing by 1,070 donors yields about $1,718 per person in the cell. Those ratios are arithmetic on two harvested integers. They are not medians, not typical gifts, and not a claim about income.

Not an advertising census

Marketing does not mean the filer bought ads for a campaign or worked at an agency. It means the occupation box said MARKETING. Independent expenditure firms are not this total.

No party split, no ranking of communications jobs. 1,070 donors and 2,318 receipts are the volume facts.

FEC.gov individual contribution files carry the occupation as the filer typed it. This join does not recode MARKETING into a Bureau of Labor Statistics title, a NAICS code, or a medical-board specialty. If a researcher needs those crosswalks, they start from the raw string and do the mapping themselves.

Questions

How much did marketing professionals donate in 2012?

Filers who listed Marketing itemized $1,838,360 in FEC individual contributions in 2012, from 2,318 receipts and 1,070 donors. That cell is 6.1% of $29,904,769 under MARKETING. Longer titles such as marketing manager are other keys when those words appear on the form.

Is Marketing a job title or an industry in this data?

In this extract it is an occupation string. FEC.gov stored what the filer typed. It is not a NAICS industry and not an advertising-spend total. The harvested occupation rollup is $29.9 million; the 2012 overlap is $1.8 million.

What tables does this page join?

Marketing donations ($29.9 million for the string) and the 2012 election cycle. The overlap is $1,838,360 from 2,318 receipts. All FEC ties lists other occupation-cycle cells. This page does not copy either hub in full.

Does $1.8 million include agency PACs?

No. It is individual contributions tagged Marketing. Committee independent expenditures are a different FEC file. Party and employer are not in the packet. Use the occupation hub or the 2012 cycle hub for committee names. Figures are FEC.gov individual contribution aggregates. Marketing in 2012 is $1,838,360 on 2,318 receipts from 1,070 donors.